BBH Labs thought it was being clever, and perhaps even slightly humanitarian, when, at this year’s South by SouthWest technology conference, it enlisted thirteen volunteers from a homeless shelter, strapped Wi-Fi devices onto their bodies, gave them business cards and T-shirts that read, (for example), “I’m Clarence, a 4G Hotspot” and sent them out into theContinue reading “Houston, We have a HotSpot Problem in Austin #SXSW”