The East German Stasi used to have to deploy a fleet of undercover agents and wiretaps to find out what people did, who they met, what they ate, which books they read; now we just have a bunch of Like buttons and people tell a data monetizing corporation the same information for free.
That talk–in which Moglen referred to Mark Zuckerberg as a ‘thug’–also inspired a couple of young folk, then in attendance, to start Diaspora, an alternative social network in which users would own their data. I signed up for Diaspora soon after kicked off; I also signed up for Google+. I returned to Facebook in 2012, a few months after starting my blog, because it was the only way I could see to distribute my posts. Diaspora and Google+ never ‘took off’; a certain kind of ‘first-mover status, and its associated network effects had made sure there was little social networking on those alternative platforms.
Since then, I’ve stayed on Facebook, sharing photos, bragging about my daughter and my various published writings, and so on. I use the word ‘bragging’ advisedly; no matter how much you dress it up, that’s what I’ve been doing. But it has been a horrible experience in many ways: distraction, lowered self-esteem, envy, have been but its most prominent residues. Moreover, to have substantive discussions on Facebook, you must write. A lot. I’d rather write somewhere else, like here, or work on my books and essays. So, I desperately want to leave, to work on my writing. But, ironically, as a writer, I feel I have to stay on. Folks who have already accomplished a great deal offline, can afford to stay off; those of us struggling to make a mark, to be noticed, have to stay here. (Consider that literary agents now want non-fiction writers to demonstrate that they have a ‘social media presence’; that they have a flourishing Facebook and Twitter presence, which will make the marketing of their writings easier.) I know, I know; as a writer, I should work on my craft, produce my work, and not worry about anything else. I know the wisdom of that claim and reconciling it to the practical demands of this life is an ongoing challenge.
So, let’s say, ‘we,’ the user ‘community’ on Facebook decide to leave; and we find an alternative social network platform. I’m afraid little will have changed unless the rest of the world also changes; the one in which data is monetized for profit, coupled with a social and moral and economic principle that places all values subservient to the making of profit. The problem isn’t Facebook. We could migrate to another platform; sure. They need to survive in this world, the one run by capital and cash; right. So they need to monetize data; ours. They will. Money has commodified all relationships; including the ones with social network platforms. So long as data is monetizable, we will face the ‘Facebook problem.’