Tim Kreider has a very familiar sounding complaint in the New York Times. It is familiar because his article follows a well-worn template of talking about the Brave New Bad World of Free Content, and because the Times routinely publishes such Op-Eds. Like most screeds put out by what I have termed ‘the whining artist‘ it is incoherent.
This sentence is the heart of the complaint:
[In] our information economy..“paying for things” is a quaint, discredited old 20th-century custom.
You’ve heard it before: writers are being asked to write for free; no one values writing any more; writers won’t write any more if they don’t get ‘paid’. And so on. (Musicians often make similar complaints.)
This sentence though, does not inspire confidence that Krieder has the slightest clue of what he is talking about:
I spent 20 years and wrote thousands of pages learning the trivial craft of putting sentences together. My parents blew tens of thousands of 1980s dollars on tuition at a prestigious institution to train me for this job. They also put my sister the pulmonologist through medical school, and as far as I know nobody ever asks her to perform a quick lobectomy — doesn’t have to be anything fancy, maybe just in her spare time, whatever she can do would be great — because it’ll help get her name out there.
I’m guessing a pulmonologist is not in the business of producing intangible material that can be effortlessly copied and distributed at minimal cost. Furthermore, barriers to the market for pulmonologist are high: years of expensive education, apprenticeships etc. It’s a pity Kreider’s parents blew so much money on training him to be a writer; perhaps they didn’t realize that these days just about everyone and anyone thinks they can be a writer. And too many of them act on this belief.
That brings us to the heart of the matter. I too, would like everything, all the time, for free. I realize quickly enough that some things in this modern world are not free and yet others–depending on their relative scarcity–are almost free.
For instance, once I’ve paid my internet subscriber’s monthly fee, I can read unlimited amounts of political opinion; everyone has one, and everyone wants to share it with me. I can also read unlimited amounts of poetry, short stories, essays, and so on. There are, it seems, many, many writers around these days. What is it that makes the writing profession so attractive, that so many writers, according to Kreider, are giving their work away for free?
The answer, I thought, was obvious: for a while, thanks to a very particularly structured industry that grew up around it, writing made money and fame for some writers. These writers are cultural icons, giants who stalk the land. Their lives beguile us; we want to be like them. Their fame and riches made many people forget that they were exceptions, and that most writers still failed to make a living. Even the writing lifestyle began to seem glamorous: all that drinking and hanging out in cafes. And didn’t Arthur Miller hook up with Marilyn Monroe?
Writing seems easy. Why not just pull up a piece of paper and a pen and write? Or a typewriter? Or now, a word-processor? Perhaps if you get lucky, you could be admitted to a ‘writing program’ and tap into all the contacts your professors have with agents, editors and publishers?
Soon you find that many, many others have the same dream. And everyone is scribbling away furiously. So many tools to write with; so many publishing platforms; so many lives and things to write about. There’s too much to read; how will I get readers to notice me in this sea of well-crafted words?
Perhaps by ‘exposure’? Perhaps by using my writing as a ‘loss-leader‘ so that I can secure that paying gig, that big contract, that advance, that book tour, that glossy jacket photo, that writer’s cabin on a remote island? Or if not, perhaps I can get a job teaching writing at a writer’s program that turns out more writers? Or less glamorously, perhaps I could teach writing at a college to incoming freshmen? That way, my writing will have made some money for me. Not directly, but indirectly. And then I can get to hang out in cafes and call myself a writer.
Written content is not scarce; quality written content still is; writers need to get noticed. The situation that Kreider then complains about–content being asked for, and being given away for free, just to get ‘noticed’–is almost inevitable.
It would help if writers would stop thinking of themselves as God’s Gift to Mankind and instead began regarding themselves as just another species of creative ‘producers’ whose ‘content’ is not very scarce, and lends itself to easy distribution and reproduction. Interestingly enough, I don’t read too many Op-Eds by artists saying that people are asking them to make paintings for free; they never had a content industry grow up around them and hence have no reason to not think that things are just as they have always been: most artists don’t make money from their art.
Perhaps the fame and riches of the writers of days gone by was a blip in normal service, and not the norm?