Like most authors today, I am expected to hustle a great deal–to ‘market’ my books. I am supposed to set out a shingle on social media–like a Facebook page, or a special Twitter account. I should post news of reviews, flattering things that people have said about my writing, and provide updates on podcasts, interviews and the like. I have to solicit reviews and blurbs and kind words, hope for retweets and ‘Likes’ and status shares, ask friends on Facebook to spread the word on their pages, and all of the rest. When a favorable review goes into print, I bring it to everyone’s attention: my Facebook friends, my Twitter feed. According to those authors who self-publish, and I am not one, except for here, this work can take up so much time that there is little left for actual writing. C’est la vie de l’auteur.
This constant hustle is more than a little wearying. You are constantly aware of being a supplicant with an outstretched bowl, a nuisance of sorts; it is all too easy to spiral down into a bottomless pit of self-loathing and diminishing self-esteem. Even worse, you can become awfully self-centered, coming to regard all around you as potential avenues for the exploration of marketing pitches. Your hammer is the marketing pitch, the marketing plea, and everyone is a nail. In behaving so, you can easily forget that reciprocity remains a virtue.
I’ve just concluded an email conversation with a senior journalist whom I’d approached–after I’d seen him mention my latest book on Twitter–to perhaps write a review of it. (Yes, I did search for my name on Twitter, hoping to find a mention of my book. It’s like googling yourself; we do it all the time.) We chatted, and in the course of this conversation, which included some kind words about my writing, he told me how, on several occasions he had been approached by other writers for similar ‘favors’. Sometimes he obliged; sometimes he didn’t. But without fail, none of the authors he thus helped ever reciprocated the favor; not one said anything about his writing in a similarly public forum. He concluded with a laconic ‘People are like that.’
I wonder if I have been ‘like that.’ I wonder, if this constant hustling of mine has made me blind to the duties I owe those who have deigned to help me. In my constant, anxious hustle to hawk my writing, to self-promote and aggrandize, I might have committed many failures of generosity–the kind that bothered my interlocutor.
I’ve written, here on this blog, on the need for writers in this brave new social media dominated world, to take care of each other. I’ve also written about the need for academics to send encouraging and appreciative words to their counterparts when they read something by them that they like. I have tried to live up to the standards I have sought to promulgate. But I have no doubt I have failed.
Time to relearn those lessons.